The Basic Squeeze Page Process

Your Offer

This is essentially what your success will depend on. The better your ‘bait’ to get the subscriber to opt-in, the higher the conversion rate will be.

Think about your offer before you just throw any old squeeze page up. It has to be of value, because no one likes crap, even if it is free.

Think along the lines of free reports, free email newsletter, 7 day email course, free video, free software etc. The more perceived value it has the better.

Initial Optin

A squeeze page without an optin form is not a squeeze page. If you’re a beginner, you’ve probably seen them but you might not know how or where to get one for yourself to use on your squeeze pages.

The whole “name and email capturing” is done with a system called an autoresponder. I use Aweber to manage my lists. It’s all web based so there is nothing to install.

You can sign up for a free 30 day trial with Aweber and they will show you how to create lists and how to get the optin forms to put in your squeeze pages.

After They Opt-in

Once they subscribe via your squeeze page, you should set up your Squeeze Page system so that you re-direct them to a ‘thank you’ page (more about how to do this later), which opens up means through which you can offer them something and take them down the next level of your sales funnel.

The ’thank you’ page is where you deliver the free download – but one effective way to make profits quickly is to have a special One time offer before they get to see the download link or go to the download page.

Make sure your one time offer is related to the free offer you give away and it must be unique. It can be something you sell elsewhere but for this special one time offer (or OTO as commonly known) it has to be sold at a special lower than normal price or offer bonuses with it that you wouldn’t usually offer.

The easiest way to set up a one time offer is to use the free service at OTO Goldmine. That service is awesome because you don’t need to spend time setting up your own oto, they have many already made for you to use.

I recommend using an OTO whenever possible because the fact is, they convert well and let you cash up quickly from your list building efforts.

Not all people will take up your oto, but there is another way to help them move down the sales funnel and put money in your pocket.

On the thank you/download page, for both those who take and decline your oto, include related advertisements for affiliate products or for your own products.

This can end up in some nice commissions just for referring them to another site.

And once you have their details, it’s ok to send them to other websites…just don’t do it before you capture their details.