Squeeze Page System Explained

Now you know how important squeeze pages are and what they do, you must also know that squeeze pages are just ONE piece of the marketing puzzle.

It’s just the first step that starts the whole marketing and selling process or “sales funnel” – that being, turning your website visitor into a loyal subscriber and then quickly into a customer.

Subscribers are great and we all want more, but subscribers don’t make you money, customers do.

Squeeze pages are just used to build your leads so you can start them down the sales funnel and turn your leads into customers.

To make profits from your subscribers, you need to have a backend sales plan in place. We’ll talk about that more later on but now, let’s talk about what a good squeeze page is made up of.

If you’ve been around internet marketing for a little while, you have probably noticed how most squeeze pages consist of the same basic design and features. These parts are as follows:

1. A headline that grabs your visitors’ attention and outlines the benefits of your free offer.

2. A call to action that tells the visitor what to do to get your offer.

3. An opt-in form where your visitor can enter their name and email.

4. And not much else.

These days, long winded squeeze pages are losing effectiveness. You can add a brief or description, bullet points, an image of the free product, and/or a picture of you, the website owner if you want.

But keep in mind that less is usually more. Your free offer should be inviting and build curiosity enough that it doesn’t need a long description.

However, it depends on your offer because every market and audience is different. I have found the best performing squeeze pages are the ones where I can fit everything on the one screen.