Marketing WithTwitter

Many marketers fail to see what the big deal is regarding Twitter. They read Tweets about what someone ate for breakfast or what color shirt they're wearing. They might sign up only to stare at a bare, lonely screen with zero followers.

Initially, it might be difficult to see the potential. But once you get started, Twitter has a tendency to “snowball” into a HUGE deal for marketers – one that is absolutely essential for the growth of their business and their exposure on the internet.

How Can You Use Twitter?

Here are just a few of the ways Twitter can help to benefit your online business ...

Establishing repertoire with your customers/readers. Twitter allows for a bit more personal, less formal, more fun mode of communication. It allows them to catch a glimpse of you just as a regular person sending SMS texts from Wal-Mart, rather than as a serious, detached blogger or business owner.

Why is this useful? It allows people to connect and relate to you on a personal level – it makes you look just like a “regular Joe”, especially if you include random/fun tweets among the more serious, business-driven tweets.

Keeping your customers/readers updated. With a blog, you might only update once or twice per week. With Twitter, you might send a handful of tweets per day, keeping your followers “in the loop” and reminding them of your existence. Of course, it's not recommended to send a million tweets per day. This will only serve to annoy people and they will likely unfollow you.

Building a loyal, steady customer-base. “BUILD A LIST!” As a marketer, I'm sure you've heard this refrain many times over. Building a list is one of the most vital steps you can take in the advancement of your online business. Twitter is pretty much the same as building a list – although it might be even more effective in the long run.

When it comes to an email list, a large portion of your subscribers won't even glance at the emails you send. Their eyes will glaze over and they may even send it to the trash. With Twitter, your followers will see all of your Tweets. They'll digest its information in about half a second and if you include a link, they probably won't get offended. Chances are, if you included an eye-catching description, they'll probably click it! Additionally, it won't SEEM like you are marketing to them, because you're just another Twitter user tweeting about random stuff!