Marketing The Product

Marketing the product is probably the hardest part, but if you have affiliates they can do most of the work for you! This is one reason why it’s such a great idea to have affiliates!

There are many different ways to promote your products. We’re going to take a look at some of the best ways to promote information products.

Article Marketing

This is a great way to get traffic and sales for free. Just write articles of 300-500 words on topics in your niche and submit them to article directories.

Some good directories to submit to include:
http://www.ezinearticles.com
http://www.buzzle.com
http://www.goarticles.com

PPC

Pay-per-click marketing can be tricky and expensive to learn, but once you have mastered it, the traffic usually converts quite well.

The major player in the PPC market is Google AdWords. The ads run on the Google search engine, and can also appear on the “Content Network” if you choose.

The Content Network is comprised of all of the sites that run Google AdSense ads in exchange for a percentage of the revenue earned for clicks that come from the ads on their sites.

This can bring in thousands of clicks practically overnight, but you have to work hard to make sure you write ads that convert well and have a sales page that will maximize conversions. Otherwise you won’t be profitable with PPC.

Forum Marketing

When you post on a forum, you are often allowed to have a “signature” at the end of every post you make.

In this signature file, you can add a link to your sales page. Just keep in mind that some forums do not allow links in signatures, and others don’t allow commercial links.

Before posting, check the forum rules to be sure you’re allowed to post commercial links in your signature. Also, never ask people to click the link in your signature. This could get you banned from most forums.