Choosing A Format

Most digital products are available in eBook format, which is a type of book that is downloadable and read on a computer or other electronic device. But there are other formats for digital products, too.

Video is a very popular format. Some people prefer their information in video format because it is more entertaining, but you have to keep in mind that not everyone enjoys video content.

There are also people on slow Internet connections that cannot view online videos, so you should be sure to offer written content for those who can’t download videos.

Audio is another possibility. You could read your eBook and put it into audio format, hire a voiceover artist to do it for you, or you could offer add on audio files that enhance your product. For example, if you have a meditation product, you could offer soothing music or nature sounds.

You could also use a combination of these formats and create a package deal. This would make your offer more appealing to a wider audience, and it would also make it appear to be more valuable than it might if it were only a single book.

 
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