Optimize Your Docs
The easiest way to use document sharing sites to your advantage is by optimizing your document for search engines.
You need to pay specific attention to the following parts of your document:
Description
Tags
Title
Length
LSI
Text Font
Footer
Anchor Text
Basically you need to make sure that each of the above is using your chosen keyword, while also making sure you don't go overboard.
What I have found to work best is documents that range within the 500-700 word mark. I generally choose a font size of 14, or 16 because some people struggle if they have to read smaller text which could lead to a fast click-out.
When you describe your document and tag it, make sure to use your primary keyword, and supporting LSI keywords. Keep the keyword count low. Going overboard here will only alert the online content police.
Your best bet is to write informative, educational pieces of content that give readers enough value to want to know more. At the end of your document you should feature a live hyperlink (use proper anchor text) to your squeeze page to build your list.
On your squeeze page you should offer a valuable freebie to help it make easy for people to subscribe to your list. I actually try and include two live links to my site (once at the beginning of the document, and once at the end). If your document is longer than two pages I suggest you include one live link for each page. The easiest way to do this is with the help of a footer, similar to what you might expect to find in eBooks.
How to Make Your Document Sing
To really boost traffic with this method it is important for you to immediately build some backlinks to your published document as soon as it goes live.
My choices involve the following activities:
Social bookmarking
Pinging
RSS feeds
Other backlinks
Socialmarker is a free bookmarking tool that can semi-automate the process of bookmarking sites. You still have to click on each profile, but if used on conjunction with Roboform's web form filling ability you can do this in next to no time.
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