The Spam Problem
I don’t have to tell you just how much spam there is out there on the internet. Right now, for example, my spam box has 4,000 messages that my email provider instantly filtered and separated into its special folder. Yet, I still get plenty of messages that I have to select as spam because the email filter doesn’t pick them up. These spam messages are pretty easy to spot. I, like many people online, have become quite good at eyeing spam messages. Keeping that in mind, a word needs to be said about spam in the context of list-building.
Once you learn and apply the information in this book and you begin to build your own list, be careful of the communications you send to the people on that list. You must send quality information and you must be yourself. People can smell spam a mile away these days and so you will want to carefully craft every email you send out so that it’s not deleted outright.
Consider what information you would like to receive in your inbox if you were a prospective customer for the information you’re promoting. What types of communications would cause you to actually open the emails and read them? You must think about this before you send a single email or else you could end up losing those valuable subscribers you worked so hard to gather for your list.
You can guarantee that a sufficient number of people will respond to your emails once you have built trust which, of course, you do by providing them with the quality information they’re looking for. If you can do that, you will have a steady supply of customers just waiting to read the next email you send out.
Don’t add to the spam already on the internet. Provide value and you will be able to gain a loyal readership which will ultimately generate for you the return you deserve.
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