Listing Your Site

As I’ve already mentioned, two of the most popular website flipping sites include Sitepoint and Flippa. You can usually list your website on these sites for as little as $10. It should be noted that this money is non-refundable, even if your website doesn’t sell. So do bear this in mind before advertising your site.

Remember in the beginning of this book when I mentioned to use what works? You’re going to do the same thing when it comes to listing your website. Go through the listings that advertise sites similar to yours. For instance, if you set up an e-book site, look for listings that offer other e-book sites. You’ll want to pay special attention to those sites that have already sold or that are receiving lots of bids. That’s how you know the advertisement is successful.

Then, make your ad similar to those ads. Like I’ve said, if it ain’t broke, don’t fix it. Make sure you include a very snappy headline. You want people to click on your ad because they won’t be able to resist what you’re offering. In your ad, you’ll want to include a short summary of your site, your domain name, an overview of the site in list format, and you’ll want to go into detail about how your site will make money.

You will also want to let buyers know why you’re selling your site as well as why it’s better than all the other sites advertised.

It’s also a good idea to list a set of frequently asked questions. This list can include such questions as:

• What happens after the sale?
• Where is the domain registered?
• What hosting you offer?
• Who will move the site?

When it comes to pricing, be very careful not to overprice the website you’ve built. When you put time and effort into a website, you can often convince yourself that it’s worth much more than the market is willing to pay for it. Don’t make this mistake.

Instead, price it the same, or a little less, than sites just like have sold for. You must also take into consideration your track record and whether or not you have feedback on the site you’re selling your site on. If you haven’t sold anything so far, you likely aren’t going to be able to command a very high price. So keep things sort of low at first and you’ll see that you get a much better response.

For example, if you offer a site for $300 but you have no feedback on the site, people may not be very likely to pay that amount simply because you have no proven track record.

On the other hand, if you were to actually under-price your site, even if by just a tiny bit, buyers will likely see it as a deal they can’t pass up. That’s when you will begin to see buying signs. These may be other marketers bids or you may have someone buy the site outright.

You may have to play around with different ads and different prices, but soon, as long as the site is valuable, someone will buy it and you’ll be able to celebrate your first sale … very cool!