Testing Conversion Rates

You have two options when it comes to researching and choosing CPA offers to promote. You can either build your website around an existing CPA offer after you have done your research or you can look for an offer to match a niche you have already researched.

An excellent source to identify affiliate offers, which includes everything from traditional CPA offers to various affiliate programs, like Clickbank, is offervault.com. This website is essentially a directory for all offers online and you can search either by keyword or category.

Offervault.com provides all the pertinent information about an offer, from action required to the level of the commission and even suggestions for keywords that can be used to promote the offer. It is also free, but you do need to create an account to be able to access the information. However, the time you save is definitely worth receiving a few emails from them per month.

Once you have picked out your offer, you need to test for conversion rates. You can ask your affiliate manager about conversion rates, but your best bet is to test it yourself. You can do this in one of two ways.

First, you can set up a website, drive traffic and then determine the conversion rates. While this may take a while, the advantage is that it doesn’t require much in the way of an investment. On the other hand, you can use a platform like Yahoo’s pay per click platform to quickly test conversion rates.

The advantage of using Yahoo over other PPC systems, like AdWords, is that Yahoo allows you to use affiliate links in your ads. This means you won’t have to build a website, drive traffic to it and then hope people click through to the CPA offer you are promoting. You will be driving traffic straight to the offer and it will prove a better and faster gauge of the offer’s conversion rates.

If you do decide to build your own website, you can use a traffic tracking system such as Google Analytics, to track your ad conversion rates. If you want more data than Google provides, you can also consider Hypertracker.com, a paid analytics tool that allows you to track every link you put out on the web and even individual actions visitors take on your website. This information is very useful for helping you increase your conversion rates.

Keyword Research

The next step is building a list of keywords you will use to drive targeted and qualified traffic. The ideal keyword will have a good search volume, low competition and is a buyer’s keyword. Of course, it can take a while to find the ideal keyword, but a little patience and work will pay off in the end.

Rather than targeting a keyword with a lot of monthly searches but also a high number of competing pages, your best option is to target a number of keywords that have a lower search volume but also less competition. For example, rather than targeting a keyword with 60,000 searches per month but over one million competing web pages, which could take years to rank for, you are better off targeting 10 keywords in the same niche with 6,000 searches per month, each, that have fewer competing pages.

A good rule of thumb is to target keywords that have no less than 3,000 searches per month and no more than 50,000 competing pages. You can determine the number of competing pages by searching for your keyword in quotes with Google search.

Another search you should run to determine the degree of competition is to search for your keyword in the title of a site. This will reveal your true competition because entering a keyword in the title of a site is an important component of SEO which means that the site is most likely owned by an internet marketer. To conduct this search use the following string in Google: intitle: your keyword here. You should focus on keywords that have maximum 10,000 competing pages with the term in the title.

You can use either the free keyword research tool from Google, which is quite accurate and effective. However it can be time consuming which is why you should consider a paid keyword research tool. The latter will streamline your keyword research as it will provide all of the information you need from search volume to competing web pages. Some popular examples of paid keyword research tools are Keyword Elite and Market Samurai (though the basic version of Market Samurai is free).

Top Resources:

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Testing Conversion Rates

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