Creating Your Resume
When you are trying to create a brand for yourself, this isn’t just about talking about who you are and what you do.
This campaign should also include how wonderful you are, how much people should want to know more about you, etc.
This is a time and an opportunity to ensure that you are sharing the things which make you the greatest person ever.
Talk about accomplishments
When something good happens to you (a new client, a raise, etc.), you need to spread the word via your various social media outlets. Let others know how cool you are and how cool others think you are.
Talk about clients, if you can
If you can mention your clients by name, that’s going to be all the better. Or talk with your bigger clients about whether they would feel comfortable with you talking about them, though not in the public arena.
Talk about your success in reference to others
Another great way to talk about your success without sounding snobby is to talk about what you did and then thank a mentor in a public way. This will help you look like a good person who doesn’t forget who helps them out.
Have your resume readily available
If people want to know what you have done, your resume should be readily available to send to a person or it can be posted on your website. Update it regularly to ensure it looks like you are a success and you continue to be a success.
Talk about Your Experiences
Of course, if you have experience in helping clients get noticed online, then this is something you need to sell.
You might want to point clients to the areas where the other clients are being found or you can be coy and only talk about your clients in terms of vague details.
When possible, give references to clients who want to verify your experience level.
Have them call the other celebrities or their agents to ensure that you are as good as you say you are.
If you don’t already have celebrity clients, then talk about how successful your personal social media approaches have been – traffic counts, ROI, etc. This way, you can show with concrete figures their estimated success rate as well.
Be 100% YOU!
If you’re like everyone else, you’re going to blend into the background like everyone else.
Instead, find ways to make yourself stand out. Whether you dye your hair a strange color or you find catchphrases that only you use, find ways to establish yourself as unique and different.
Celebrities will also be more willing to trust someone who is confident in the unique person they are.
So, if you have something unique that you want to share with others, make sure this is a part of the branding you do for yourself.
Include a picture of yourself on your website and in your marketing for yourself.
Don’t be a stranger to the celebrities you want to cater to. If you are passionate about certain causes, then make sure these are a part of your brand too. This is a time to accentuate the things about you that are YOU. And only you.
Other unique ways to be unique:
Have the same theme and colors for all of your materials
Choose colors that are bright, but not obnoxiously bright. They will be more memorable and make you look unique.
Have a unique website structure
If you can, make sure to create a website that doesn’t look like other ones. Take time to research your competition and then be different.
Have a video to introduce yourself
Though you might never meet your celebrity in person, you can introduce yourself by creating a video sort of interview for your website. In this video, you can talk about who you are, what you do, and why you do it. That will get you noticed.
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