4 Golden Factors Why People Buy

1. People only buy a product if it has the awaited solution for their problems.

Example: People might buy a product how to lose weight because they want to ‘reduce their healthy pain’ and be more confident with other people.

2. People buy because they want to gain extra benefits and pleasures better than current situation.

Example: Rich people would buy guide and more sources to make them richer. An English cook might buy a new Indian recipe book to add knowledge of recipe so that he would become better cook.

3. People buy because they were persuaded emotionally.

Example: People might buy product X because they want to help the poor seller. Or they buy product Y which offers 2% of their sales will be donated to tsunami victims. People were ‘tackled’ emotionally by feeling sympathize to poor people. Or they buy because they were told how bad their money would be in the future if they do not have savings. This kind of method persuades people to feel fear and people will buy to be more secure and safe.

4. People buy because they are attached to something or someone.

Example: Paris Hilton’s fans might buy her products just to be like her. Or a Manchester United’s (soccer club) might buy jerseys to show they are the fanatic fans of this club.

JACKPOT QUESTION:
How you can manipulate these 4 Golden Factors to get huge sales and repeated sales for your next product?

ANSWER:
You can use one, two or all combination of these factors.

EXAMPLE:
You can sell an interview product with a famous figure, Oprah Winfrey on ‘How to Avoid Failures in Business’.

‘Attach’ Factor: People those who attached to and love Oprah, might buy this product. There are millions of Oprah’s fans, and maybe a huge percentage of them will buy. That’s a huge amount of money for you.?

Even businessmen feel attached to this product because it talks about business which is their cores.

‘Emotion’ Factor: People want to know anything that would be dangerous to their career. Anything would threat their business, would make them insecure and fear.

‘Extra Benefit’ Factor: People those who already succeed in business, might want to know more knowledge to make their businesses more stable and more profits. This product might be just an added value to them.

‘Problems Factor’: For people who always fail in building business, they want to solve this problem. This product may be the best solution to their failures in business.

Attach + Emotion + Extra + Problem=HUGE SALES